Privacy Policy

Thank you for visiting our website. We respect your privacy and are committed to protecting the personal information you provide to us through the website. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in compliance with applicable data protection laws and regulations. By accessing or using the website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information from you when you use the website, register an account, make a purchase, subscribe to our newsletter, or interact with our services:

1.1 Personal Identification Information

  • Contact details: Name, email address, phone number, shipping address, billing address.
  • Account information: Username, password (encrypted), and account preferences.

1.2 Transaction Information

  • Details of purchases made through the website: Product selections, order numbers, payment method (we do not store full credit card information; payments are processed through third-party payment processors), transaction amounts, and order status.

1.3 Usage and Technical Information

  • Device information: Type of device, operating system, browser type, device ID, and IP address.
  • Usage data: Pages visited, time spent on the website, search queries, click-through rates, and navigation paths.
  • Cookies and similar technologies: We use cookies (small text files stored on your device) and similar tracking technologies to enhance your browsing experience, analyze website performance, and personalize content. You can manage cookie preferences through your browser settings, but disabling certain cookies may affect the functionality of the website.

1.4 Voluntarily Provided Information

  • Information you submit through contact forms, reviews, surveys, or customer support communications.
  • Social media information: If you connect to the website through social media platforms, we may collect limited information from your social media profile (as permitted by the platform’s privacy settings).

2. How We Use Your Information

We use your personal information for the following legitimate purposes:

2.1 Provide and Fulfill Services

  • Process and fulfill your orders.
  • Manage your account.
  • Provide customer support.

2.2 Improve and Personalize the Website

  • Analyze usage patterns to understand how users interact with the website, identify areas for improvement, and optimize functionality.
  • Personalize your experience.
  • Test new features, products, and marketing strategies to enhance user experience.

2.3 Marketing and Communications

  • Send you promotional emails, newsletters, and updates about new products, special offers, and fitness-related content.
  • Display targeted advertisements on the website or through third-party platforms.
  • Invite you to participate in surveys, contests, or loyalty programs.

2.4 Security and Legal Compliance

  • Protect the website and our users from fraud, unauthorized access, data breaches, and other security threats.
  • Verify your identity to prevent misuse of your account.
  • Comply with applicable laws, regulations, and legal obligations.

3. Disclosure of Your Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes without your explicit consent. However, we may disclose your information to the following parties in the circumstances described below:

3.1 Third-Party Service Providers

We engage trusted third-party service providers to assist us in operating the website and providing services to you. These providers may have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your data:
  • Payment processors to process transactions securely.
  • Shipping and logistics partners to deliver your orders.
  • Marketing platforms to send promotional communications.
  • Analytics tools to track website usage and performance.

3.2 Legal and Safety Reasons

  • To comply with applicable laws, regulations, or legal processes.
  • To protect the rights, property, or safety of our website, our users, or the public.

3.3 Business Transfers

If we undergo a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred to the successor entity as part of the business transaction. We will notify you of any such transfer through a prominent notice on the website or via email.

4. Data Security

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
  • Encryption of sensitive data using industry-standard protocols.
  • Regular security audits and updates to our systems and software.
  • Restricted access to personal information.
  • Secure storage of data on servers with firewalls and other protective measures.
However, no method of data transmission or storage is 100% secure. We cannot guarantee the absolute security of your information, and you acknowledge that you provide your personal information at your own risk.

5. Your Data Protection Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:
  • Right to access: Request a copy of the personal information we hold about you.
  • Right to correction: Request correction of inaccurate or incomplete personal information.
  • Right to erasure: Request deletion of your personal information.
  • Right to restriction of processing: Request that we limit the processing of your personal information.
  • Right to data portability: Request transfer of your personal information to another data controller.
  • Right to object: Object to the processing of your personal information for marketing purposes or based on legitimate interests.
  • Right to withdraw consent: Withdraw any consent you have previously given.
To exercise any of these rights, please contact us using the information provided in Section 7. We will respond to your request within a reasonable timeframe and may ask for additional information to verify your identity.

6. Children’s Privacy

The website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will promptly delete such information from our systems. Parents or guardians who believe their child has provided personal information to us may contact us to request deletion.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. When we make changes, we will revise the Last Updated date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the website after the updated Privacy Policy is posted constitutes your acceptance of the changes.